Another thing to be put in the strategic issue box is the gender of purchaser. With the question being raised now more than ever about how to penetrate the younger targeted groups, BRAG may be the ticket to promote such an idea.
The first week is the traditional bike week and then there is a second one for enthusiasts who prefer performance. More time and money need to be put into research and development to figure out, not necessarily what females want, but what they physically need in order to have a safe and exciting ride.
Ziemer, Berryman, Bluestine Human Resources: I associate Harley-Davidson with older men going through a mid-life crisis. Development and marketing in this area is neglected. Harley-Davidson should have seen the needs to build a motorcycle to appeal to the younger and international markets.
I would rather be in a class with persons who understand my concerns for being safe on the roadway. Harley-Davidson is made to understand that defining the new target market for women is a need-to-do.
As the riders approach sixties, the threat for the growth of Harley-Davidson has raised. Why hold a membership with BRAG if there is not much being offered?
I would also start exploring entry barriers for India and perform a cost benefit analysis. With the recession and the cost of fuel rising, all vehicle manufacturers are struggling for a way to become more appealing in the marketplace.
Foreign operations can provide significant investment capital. Buell was off to a good start inby producing the Buell Blast because it was not only considerably smaller, it was more light weight in comparison to the traditional heavyweight models and it was less expensive.
They want to penetrate the young and female population but there has not been much effort put forth. I would find ways to incorporate the green movement and associate them with the motorcycles. Why do the younger people prefer crotch rockets?
Other countries use motorcycles as a form of transportation, not because they are fun, but because they are simpler when negotiating in traffic and motorcycles have better gas mileage. It is important for the company to know what is going on in the market, but it is also important to keep their signature on their product.
Bythe company decided to gear all of its attention to the motorcycle business. Focus is turning to smaller segments for women and younger generations. They should be evaluating current results and I think the Blast is a good base model for statistics.
The company was acquired by AMF Inc inbut the main focus was on short-term profits which inevitably sent consumers elsewhere and inVaughn Beals lead a leveraged buyout to get Harley-Davidson out from under AMF.HARLEY-DAVIDSON, Inc. THRIVING THROUGH RECESSION Case Abstract Founded inHarley-Davidson is a modern success story of a company that turned itself around by emphasizing quality manufacturing and image marketing.1/5(1).
Summary of Harley-Davidson case study Harley-Davidson is the first name that comes to our mind when the topic about motorbikes comes up.
The rugged yet beautiful motorbike is a U.S. bound brand that inspires many to own its customized bike with the iconic engine (Kotler and Keller, ).
All Harley Davidson Thriving Through A Recession. The individual case study Harley Davidson, Inc., Thriving through a Recession can be found on page in your textbook. Harley Davidson grew consistently through the s however sales were showing signs of slowing.
Harley Davidson Inc. Thriving Through a Recession, Case 16 Mgmt A, Week 3 Dropbox 1 November 13, Joyce Morgan This case study is about Harley-Davidson, Inc., which is the parent company for the group of companies namely Harley-Davidson Motor Company.
Harley. Davidson Inc. Ahsan Khan Roll No. 02 MBA - 3 rd Semester Case Study: Thriving Through Recession HARLEY DAVIDSON [THRIVING THROUGH RECESSION]5/5(1). Harley Davidson Inc Thriving Through Recession Swot.Download