Greenpeace says 73 percent of textile Burberry fashion industry used to produce more than billion garments each year end up in landfill or incinerators after they have been used. He said very few luxury brands hold sales to get rid of stock and instead destroy unsold products.
Burberry said on Thursday it had measures in place to minimise its amount of excess stock, that it takes its environmental obligations seriously and harnesses the energy from burning the items. Burberry is following the likes of Versace, Gucci and the trailblazer for ethical fashion, Stella McCartney, in removing real fur from its ranges.
Continue Reading Below Burberry also said on Thursday it would no longer use real fur such as mink and racoon, in another step towards improving its social and environmental credentials which was immediately welcomed by animal rights campaigners.
The head of the International Fur Federation, Mark Oaten, said substituting natural fur with "plastic petroleum-based materials, like fake fur" was neither luxury nor responsible.
From a legal point of view, the brands are destroying genuine products which they own The waste revelation in July from Burberry came only months after the owner of Cartier and Montblanc admitted to destroying some of their unsold watches and coincides with growing public awareness of waste and its environmental impact.
Some luxury groups offer sales to employees and journalists to limit unsold stock. The products are generally those that did not sell via discount outlets and are more than five years old.
Clear indications of the amount of products destroyed were not provided. Many retailers have been called out in recent years for destroying unsold stock, including by slashing or punching holes in garments before throwing them out.
The moves are part of a series of changes at Burberry where Gobbetti is pinning his hopes on new designer Riccardo Tisci to transform the quintessentially British fashion house. Advertisement Burberry physically destroyed But industry experts say Burberry is far from alone.
Former Givenchy star Tisci has previously designed costumes for Beyonce and Madonna and releases his debut collection in September. Fashion items with short cycles increases the amount of leftover stock and items destroyed.
Chanel said it did everything it could to avoid destroying stock, including selling items from previous collections to employees and partners, and starting production on goods once it has received orders from buyers.
The issue of excess stock is, in volume terms, a much bigger problem in the mass market, where retailers and consumers churn rapidly through different styles. This article appeared in the South China Morning Post print edition as: Since Thursday, when that piece of information buried in its page report came to light, Burberry has come under scrutiny on social and news media for the practice.
Richemont, owner of luxury watch brands, said it bought back unsold stock from dealers during a recent downturn and recycled the precious metals and stones that were in the high-end pieces.
More than a third of the products destroyed were perfumes, which the company said was due to the rupture of its licence with US fragrances manufacturer Coty.
The manufacturers association Unifab, which defends intellectual property rights and combats counterfeiting, said there are different reasons firms destroy their unsold goods.The British fashion label Burberry destroyed more than £28m worth of its fashion and cosmetic products over the past year to guard against counterfeiting.
In a practice understood to be common across the retail industry, the luxury brand burned £m of products, including £m worth of beauty items, according to its annual report. But industry experts say Burberry is far from alone.
“It is a widespread practice in the fashion industry, it’s commonplace,” said Arnaud Cadart, a portfolio manager at Flornoy and Associates who has previously followed the luxury industry as an analyst. Sep 06, · Notably, Burberry joins the ranks of Armani, Versace, Gucci, Ralph Lauren, Vivienne Westwood, and Stella McCartney in banning fur from thier designs.
“The few fashion houses refusing to modernize and listen to the overwhelming public opinion against fur are now sticking out like a sore thumb for all the wrong reasons,” Bekhechi. Watch video · Burberry recently joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative to help prevent waste in the industry, he added.
Last year it emerged a Swedish power plant was burning unwanted H&M clothes instead of coal. Jul 20, · Last week, Burberry’s annual report revealed £ million ($38 million) worth of stock was sent to be incinerated last year.
The news has left investors and consumers outraged but comes as little surprise to those in the fashion industry. The practice of destroying unsold stock, and even rolls of unused fabric, is commonplace.
There are calls for an overhaul of the fashion industry after the upmarket British fashion label Burberry says it burned unsold clothes, accessories and perfume worth over $50 million last year to protect its brand.Download